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Shopping for jewellery online can be exciting, convenient, and often more affordable—but it also comes with risks if you’re not careful. From choosing the wrong size to falling for fake deals, many shoppers unknowingly make mistakes that lead to disappointment.

Before you hit “Buy Now,” check out these five common jewellery mistakes to avoid when shopping online, and learn how to make smart, stylish purchases with confidence.

1. Not Checking Authenticity and Certification

The Mistake: Buying jewellery without verifying the authenticity of the metal or gemstones.

Why It’s a Problem: Without certification, you could end up with fake diamonds, gold-plated metals, or synthetic stones that are passed off as real.

What to Do:

• Look for certifications like GIA, IGI, or SGL for diamonds and precious stones.

• Check for hallmarks on gold and silver jewellery.

• Only buy from reputable websites with clear authenticity guarantees.

2. Ignoring Size and Measurements

The Mistake: Ordering rings, bracelets, or necklaces without confirming sizing.

Why It’s a Problem: Jewellery that doesn’t fit is not only frustrating but may also be non-refundable depending on the store policy.

What to Do:

• Use sizing guides provided by the website.

• Measure your ring, wrist, or neck properly with a ruler or a printable sizing tool.

• When in doubt, consult customer service for help.

3. Falling for Unrealistic Discounts

The Mistake: Believing massive discounts like “80% OFF” on luxury jewellery.

Why It’s a Problem: These deals can be a red flag for counterfeit products or bait-and-switch tactics.

What to Do:

• Be cautious of deals that seem too good to be true.

• Compare prices across multiple trusted sites.

• Research the brand’s reviews and return policy before buying.

4. Not Reading the Return and Warranty Policies

The Mistake: Skipping the fine print on returns, exchanges, and warranties.

Why It’s a Problem: If the item arrives damaged, looks different, or doesn’t fit, a poor return policy could leave you stuck.

What to Do:

• Look for clear return policies, ideally offering at least 7–30 days.

• Check for a warranty, especially for high-value items.

• Read the policy details on resizing, repairs, and refunds.

5. Overlooking Product Details and Photos

The Mistake: Relying only on a single product image or vague description.

Why It’s a Problem: Jewellery often looks different in person, especially in terms of size, sparkle, and finish.

What to Do:

• Look for multiple high-quality images and videos, including close-ups.

• Read all details about material, stone type, weight, and dimensions.

• Check for customer reviews with real-life photos when possible.

Final Thoughts

Online jewellery shopping offers incredible options and convenience—but only when you shop smart. Avoiding these five common mistakes will help you find pieces that are authentic, well-fitting, and truly worth your money.